Category: Recruitment Advertising
Recruitment Advertising
This year I observed the usual trend of people handing in their notice January and February pushing recruitment into overdrive. But for the first time since the GFC I’ve seen substantially fewer applications for roles, across the board. Competition for great people is hotting up.
Fine for large businesses with bigger advertising budgets, more ‘in-your-face’ brands, sharper technology to minimise time and effort in the recruitment process or deep enough pockets so they can use agencies without having to do much at all. But what if you’re a SME trying to compete for the same people?
This article outlines considerations that SMEs should take into account to make it easier to attract talent.
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I keep talking about bad recruitment advertisements so perhaps it is time to give you an example, and I’ll use our own Kiwi success story Xero. I love Xero, don’t get me wrong, I’ve used them for the past two years and it has certainly made a difference to my business but some of their recruitment ads leave a lot to be desired. Perhaps they have such a great product, job seekers come to them? When you’re a well-known employment brand maybe it doesn’t matter if your recruitment ads are uninspiring… however with current and projected skill shortages, I think it does.
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If I see ‘
We’re hiring!’ in an ad one more time I’ll scream. One of my pet peeves is the average recruiters inability to write a half decent recruitment advert. Here I'll explain why most ads need to change and clarify the elements of a good ad.
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